Digital Marketing
Course Content
Session 1: Welcome and Overview
Introduction to the Workshop
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Session 2: Understanding Digital Presence
Basics of Website
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Building a WordPress Website Quickly
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Advanced WordPress Website Development
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Building Sales Funnel
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Crafting a High-Quality Website Using a Website Builder
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Hackathon Problem Statement 1
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Setting Up an Instagram Business Account
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Setting Up a Facebook Business Page
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Setting Up a Google My Business Listing
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Session 3: Driving Traffic to Your Digital Platforms
Introduction to Search Engine Optimization (SEO)
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Hackathon Problem Statement 2
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Comprehensive Search Engine Optimization (SEO) Course
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Introduction to Social Media Marketing
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Hackathon Problem Statement 3
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Comprehensive Social Media Marketing Course
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Introduction to Paid Social Media Advertising
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Strategizing Social Media Ads
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Comprehensive Course on Paid Social Media Advertising
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Introduction to Google AdWords
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Strategizing Google Ads
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Hackathon Problem Statement 4
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Comprehensive Google AdWords Course
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Introduction to Email Marketing
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Comprehensive Email Marketing Course
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Introduction to Whatsapp Marketing
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Comprehensive Whatsapp Marketing Course
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Digital Marketing Funnel
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Assessing Digital Marketing Readiness and Conducting Audits
For Business Owners: Is Your Business Prepared for Digital Marketing?
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For Agencies or Employees: Digital Marketing Audit
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